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Imagine Express da el pistoletazo de salida a su sexta edición con Dream BIG Renfe-SNCF, una hackathon en la Estació de França de Barcelona

130 participantes llenaron ayer la Estació de França de Barcelona mientras competían en el Dream BIG Renfe-SNCF, un Dream BIG Challenge que definirá quién es el último equipo que tendrá la oportunidad de subir al tren del Imagine Express 2019. 

El evento consistió en una competición de innovación disruptiva donde los participantes generaron soluciones al primer reto lanzado por Renfe-SNCF en Cooperación, main partner de Imagine Express: ¿Cómo mejorar la experiencia del viajero de tren internacional? 

Durante tres horas los participantes, organizados en equipos de tres (un creativo, un ingeniero de software y un emprendedor), siguieron el Método Lombard, proceso conceptualizado y diseñado por el equipo de Imagine. A través de las características cajas de cartón amarillas que van marcando los pasos que deben seguir, se guiaron por las cuatro fases del Método: inspiración, ideación, prototipado y comunicación. 

Al finalizar la jornada y después de mucha tensión al escuchar las presentaciones de 1 minuto de cada equipo, un jurado formado por Ignacio Portillo, responsable de Analítica i Personalización de contenidos Web de Renfe, Jorge Marcos, jefe de innovación y desarrollo de proyectos de Renfe, Marta Montes, responsable de comunicación de Renfe-SNCF en Cooperación, Albert Cuesta, periodista y analista de tecnología, Daria Shornikova, Directora de Imagine Express y Xavier Verdaguer, Fundador de Imagine Creativity Center, eligió los cuatro mejores equipos que optarán a ocupar la última plaza de Imagine Express 2019. El equipo ganador se desvelará el 7 de febrero en la Fabrica Estrella Damm.

La sexta edición de Imagine Express 

El tren del Imagine Express volverá a arrancar este año entre el 22 y el 25 de febrero para emprender un viaje entre Barcelona, París y Londres. Esta edición contará con 36 dreamers  seleccionados de entre 2.000 solicitudes. Se organizarán en 12 equipos de tres personas (una mente creativa, un ingeniero de software y un emprendedor) que por su conocimiento, habilidades y talento se complementan. Durante el viaje desarrollarán proyectos de apps móviles y soluciones disruptivas. 

Las soluciones que desarrollarán en el tren darán respuesta a los retos planteados por los main partners del programa: Renfe-SNCF en Cooperación (experiencia del viajero en un tren de recorrido internacional), la Fundación Banco Sabadell con la colaboración de AERTEC (reinvención de la experiencia en los aeropuertos) e IVI (reproducción asistida). En esta edición, otras empresas como el RACC y Shasta también lanzarán retos vinculados respectivamente a los patinetes eléctricos y al blockchain en proyectos sociales.

Tras viajar de Barcelona a París en un tren de Renfe-SNCF en Cooperación, y de la capital francesa a Londres, los dreamers presentarán sus proyectos a inversores internacionales en la mítica noria London Eye de Londres. Las soluciones ganadoras se presentarán el 25 de febrero en el 4YFN del Mobile World Congress. 

Los frutos de las anteriores ediciones de Imagine Express

Después de 5 exitosas ediciones que ya suman 185 participantes, Imagine Express puede estar orgulloso de muchos de los proyectos resultantes que han conseguido abrirse camino. 5 ediciones de las que han surgido 61 proyectos que se estima que han captado más de 10 millones de financiación.

Entre ellos está, por ejemplo, Chupa Chip, un caramelo inteligente que detecta ciertas enfermedades, impulsado por Sára Földes, Diana Ballart y Josep Mota Bertran. También la plataforma Humanitcare, lanzada Nuria Pastor y Unai Sanchez y enfocada a recolectar y analizar datos para tener un seguimiento objetivo de la salud, o el proyecto Vincles, creado para evitar la soledad de las personas mayores impulsada por el dreamer Josep Maria Miró.

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