Tag: dreamers

Imagine with purpose, returning to Kenya

On December of 2018 Imagine Africa was born, the program that developed in Kenya to connect the youth from Iten with the youth from Spain to exchange knowledge. In the small and beautiful town, met with 20 girls and boys through the Gathimba Foundation, excited to learn from their culture and expertise. 

During our time there, we developed different projects based on the “Learning by Doing” methodology, where the Kenyan teenagers explained their actions and traditions through audiovisual content, directed towards the Spanish students. It was an intercultural exchange that reached all the hearts who participated in it. 

Imagine Africa 2018

Regardless of the difficulties faced during this 2020, Imagine continues to move forward with a strong conviction that it is necessary to innovate and create projects for social and environmental impact: Imagine lives for the benefits we can bring to the people and the world. 

After living the experience in Kenya, the Imagine team thought that for this Christmas we would give back to those boys and girls we met two years ago and support the Gathimba Foundation with a donation for those children who taught us a lot. This Foundation aims to provide children from Kenya with basic needs such as access to education or building houses for their families to fight for a better future for them. The amount will serve to pay for all the school appliances, materials and books for 20 girls and boys. Their names are: Flavian, Triza, Purity, Sharlie, Rodgers, Kevin, Felician, Anita, Jelagat, Faith, Victor, Nelson, Kevin, Faith Jemtai, Faith Jerono, Victor Kogei, Favour, June and Joy. 

Girls and boys with the new books and some school material. 

Imagine wants to take care of its human relationships and never leave anyone behind. It is important to join efforts and support the people you love!

 Imagine África – video


The FLUIDRA INNOVATION WEEK concluded with TWO winning projects!

The fourth edition of the Fluidra Innovation Week has concluded with great success. Fluidra, a global leader in the pool industry, has a long-standing experience in developing innovative products and services in the global residential and commercial pool market. 

They are commited to encouraging the intrapreneurship attitude amongst their employees, offering the chance to develop innovative solutions for the challenges.

With this goal in mind, Imagine designed a program to select and accelerate the top 5 ideas and showcase them on a DemoDay in front of the top Fluidra’s directives. However, this year it was difficult to select only one winner. 

This fourth edition took a spin compared to the previous years with three main updates. 

  • First, the program was executed entirely online, where Fluidra’s employees from all over the world could join easily and develop their ideas with the aim to become the winner of the #FIW2020.
  • Second, the program added an Ideation Competition called the Dream Big, that took place prior to the Innovation Week. Ian initiative that took place within a 3 hour competition of disruptive innovation, generating hundreds of solutions to address the challenges that the business face.
  • Last, an investment on the winning project with an acceleration program for 2021, in order to make the winning ideas a reality!

Every year Fluidra chooses a specific theme to frame the FIW. This year the challenge was “How to make Fluidra a more sustainable company”, contributing to the urgent need our planet has.


The program underlies the four phases of the Lombard Method: the disruptive learning process developed by Imagine, based on the Design Thinking and Design Doing methodologies. The first two phases, Inspiration and Ideation, took place during the competition. The last two, prototyping and communication, were developed during the FIW. 

It all began with the online Dream Big Competition and a rather important task: to create a team of three. It is very important to join a cohesive and multidisiplinary team when working in challenging projects. 

In addition, to make the competition accessible to all employees worldwide, we held two sessions in different time zones: October 6th in the afternoon (CET) and October 7th in the morning (CET).


The competition was a complete success! There were more than a hundred participants, from 9 different countries who turned in 25 great sustainable ideas. The five winning projects who advanced onto the Fluidra Innovation Week program were:

  1. Sustain Abilities (Spain)
  2. Cosmo Pools (United States)
  3. S4S (France)
  4. Innovac (Australia)
  5. DreamaPool (Spain + Belgium)

And then The FIW arrived! Due to the internationality of our teams, Imagine also offered parallel morning and afternoon sessions, based on the locations of the teams. The 15 participants connected everyday during three  hours, combining a variety of masterclasses, feedback sessions with experts in the pool industry or innovation and teamwork with their personal designer.

On Monday, November 2nd, after David Tapias (EMEA R&D Director) gave a warm welcome, the teams jumped right away onto the Prototyping phase: . Prototyping serves to validate if an idea will succeed or not. Specifically, if the project is desirable, viable and feasible.

Blai Carandell, Founder and CEO of Noba Ventures, gave a Masterclass focusing on the different strategies in order to analise the desirability and viability of the projects. Afterwards, with Blai’s insights, the teams worked on separate online rooms, also meeting for the first time with their personal designer.

Blai Carandell, morning session Masterclass.

On the second day, Ignasi Plaza, Founder and CEO of Protofy, lead the Masterclass with his great expertise in developing successful prototypes when the time constraint is high. In the FIW, the participants have a first hand experience about how to develop a MVP with a short amount of time. This, is a crucial skill that entrepreneurs must master.

Ignasi Plaza, morning session Masterclass.

Tuesday ended with an excelent feedback session. The teams pitched their ideas to an exclusive pool of mentors, learning from their suggestions and insights. The mentors were: David Tapias (EMEA R&D Director), Felix Ortiz (EMEA Customer Experience Manager), Juanjo Gómez (Category Manager Comercial Pool), Benjamin Stevens (IOT EMEA Director), Josep Tura (Innovation Project Manager), Luis Boada (Communication and Business Development), Marc Bonavia (CEO Catalonia Exponential), Blai Carandell (CEO of Noba Ventures) and Ignasi Plaza (CEO of Protofy).

During the last two days of the FIW, the teams entered the fourth phase: communication. As the teams continued developing their prototypes, Emma Rodero, Director of the Media Psychology Lab at UPF, gave a Masterclass about Communication and Pitching skills as well as coached them to better engage with the audience, specifically when it is online. Every year, the FIW culminates with a DemoDay, where the teams showcase their projects and Fluidra’s jury announces the winner. After Emma’s dedicated and personalized training, the teams were on the right path to pitch their ideas on the DemoDay!   

Emma Rodero’s coaching in the afternoon session.

The DemoDay, on November 9th, was celebrated through an online webinar where colleagues and employees from all over the world witnessed the results of their peers’ work. Every year, Fluidra’s top directives attend to the DemoDay, taking the role of Jury members to choose the winning project. 

The Jury board of 2020 was:


The five teams excelently pitch their ideas, highlighting the NSW Team (Australia), who pitch at their 2:45 in the morning!!

The teams developed such great ideas that the Jury finally decided to award not one, but two! They are:

  • The FIF Team with the project S4S, a more affordable pool cover that warms up the water.
  • The P Project Team with the project Sustain Abilities, presenting a gamification app to help raise awareness for their employees and engage them to take action.


To conclude, we want to thank the over a hundred participants of the Dream Big, the experts and mentors, the designers, the jury members and the amazing staff from Fluidra, for making this experience possible! The world is changing rapidly and this initiative is a great motivator to include the employees in building the future of the company

Successful third edition of the FLUIDRA INNOVATION WEEK

The third edition of Fluidra Innovation Week has successfully taken place in Barcelona and surroundings this October 2019. Fluidra, a Spanish multinational listed group, is the global leader in the pool and wellness industry. Founded in 1969, Fluidra has long-standing experience in developing innovative products and services in the global residential and commercial pool market.

Once again, the company trusted Imagine to promote an intrapreneurial attitude with Fluidra Innovation Week, where Fluidra’s employees generated innovative solutions, products and business models, thereby involving them in building the company’s future.

This year’s theme was: “Social and Technological Trends” – How are social and technological trends affecting the pool and wellness business today? How will they reshape it in the future?

15 employees from different countries and diverse professional backgrounds were selected to come to Barcelona and dive into an intense week of work and inspiration. With the support of experts, mentors and Imagine staff the 5 teams of three passed through the phases of the Lombard Method to reach solutions which they presented on the last day of the program to a jury composed of Fluidra & Zodiac Executives. 

The 2019 edition was kicked off at the “Espai Cytizen”, where the participants met for the first time, formed teams and completed Phase 1 – Inspiration. Teams looked at key challenges facing the pool industry in the future, like: How can we make pools fully sustainable? How can we increase pool use by making them a “fun space”? How can we make the decision phase of the pool buying cycle easier for a future pool owner? How can we ensure optimal pool maintenance with minimal disturbance to pool users? How can we provide real-time information about their pools to owners? Once each team chose their challenge, they narrowed them down on the concrete problems and personas they would work on for the rest of the week. 

In the evening of day 1, the teams went to the beautiful beach town of Sitges, a mere 30 minutes South of Barcelona. After an inspiring tour of the town and its entrepreneurial origins, everyone met for a nice family dinner by the sea to gather energy for the following day. Inspired by the sea breeze in Sitges, the teams worked on Phase 2 – Ideation: through diverging and thinking of the craziest ideas possible, and then converging them to detect the most innovative and viable solutions. At the end of the day every team presented their first ideas to the other participants, David Tapias (Fluidra’s ESA R&D Director) and Imagine staff and received valuable feedback to apply in the next steps.

The next day, Phase 3 – Prototyping took the participants to the The Catalyst, where they had a Prototyping masterclass by Ignasi Plaza, CEO and Founder of Protofy. During the day, the teams were working on the business model and got feedback from experts and Fluidra managers, Xavier Servat and Frederic Dalmau. They were also working on the look & feel of the projects with the help of Imagine’s designer team.

In Phase 4 – Communication, the team started the day with a Communication & Public Speaking workshop by Emma Rodero in the inspiring environment of Teatreneu in the Gràcia neighbourhood. During the morning, the teams prepared their pitch and rehearsed on a real theatre stage.

The Demo Day was celebrated at the Estrella Damm space at the Pier01 of Barcelona Tech City, a private non-profit organisation open to all Barcelona-based members of the local and global technology ecosystem. The jury, led by the Executive President of Fluidra Eloi Planes and R+D Director David Tapias, was presented with 5 different and complete solutions, like a subscription platform to improve your pool experience, a circular economy system to create more sustainable pools or how Fluidra can use drones for maintenance and safety issues.

With such different and impactful ideas presented, it wasn’t easy for the jury to decide on one winning solution. But after some debate, the winning team was announced and awarded with a Silicon Valley trip to see first-hand how the most innovative and creative minds turn ideas into reality. During the trip they will be invited to visit some of the most famous companies like Google or Facebook and universities like Stanford.

Looking forward to the Fluidra Innovation Week 4 in 2020!