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Otsuka and Biocat, official collaborators of 4th edition of Imagine Express

Otsuka and Biocat are the main collaborators in the health sector of the 4th edition of Imagine Express. The collaboration between both companies demonstrates their commitment to innovation with the objective of delivering technological solutions of value to patients.

This innovation program takes place during the 4-day train journey between the cities Barcelona, Paris and London. During the trip, different teams previously selected through multiple talent contests participate in this hackatrain to design and prototype mobile technology solutions through techniques based on collaborative innovation.

The contest began last December when Otsuka and Biocat launched three challenges in the field of Health where more than 100 people participated by presenting their ideas to resolve the challenges posed.

The jury that validated and evaluated all the proposals was formed by a varied representation of different institutions and public-private entities related to the field of Health. The members of the jury included professionals from the Fundación Jiménez Díaz, the Sociedad Española de Psiquiatría (SEP), the Hospital Clínico San Carlos de Madrid, la Sociedad Española de Nefrología (S.E.N), the Asociación de Enfermería de Salud Mental (AEESME), the Axencia de Coñecemento en Saúde (ACIS), the Sociedad Española de Farmacia Hospitalaria (SEFH), Institut Assistència Sanitària de Girona, the Centro de Investigación Biomédica en Red (CIBERSAM), the Federación Nacional de Asociaciones para la Lucha Contra Enfermedades del Riñón (ALCER), the Sociedad Española de Directivos de la salud (SEDISA), the Societat Catalana de Gestió Sanitària (SCGS), the Consejería de Sanidad de Murcia and the Servicio Extremeño de Salud.

Núria Pastor, Psychologist and Research Assistant at the Instituto Hospital del Mar de Investigaciones Médicas (IMIM), will lead the first challenge addressed towards health professionals, institutions or patient associations. The initiative aims to create an app to empower patients, allow them to be more autonomous and to promote adherence to treatment to improve their quality of life.

Cristina Coll, Public Affairs & Patient Advocacy Manager de Otsuka, will lead the development of the solution to the second challenge, which aims to improve upon the visibility that the company currently has in Spain. This second team led by Coll will devise the development of an app that promotes digital networking between retired health professionals and those that are active, with the intention of fostering and generating knowledge.

Finally, the third challenge will be addressed to the general public and Clàudia Pardo, Business and Marketing graduate, has put forward an idea to develop a community of virtual innovation where start-ups resole the challenges that companies propose through a Lean Start-Up methodology.

The winners of the health category will have the opportunity to present the project in the 4YFN of the Mobile World Congress, along the other dreamers and mentors that participate in the Imagine Express trip next February 27th.


Óscar Alcoberro, Otsuka, Imagine Express 2017 from Imagine on Vimeo.

Otsuka y Biocat, colaboradores oficiales de la 4º edición de Imagine Express

Otsuka y Biocat son los colaboradores principales en el área de salud de la 4ª edición de Imagine Express. La colaboración entre ambas compañías pone de manifiesto su apuesta por la innovación, con el principal objetivo de hacer llegar soluciones tecnológicas de valor a los pacientes.

Este programa de innovación se lleva a cabo durante un viaje de 4 días en tren, entre las ciudades de Barcelona, París y Londres. Durante el viaje, diferentes equipos seleccionados previamente a través de múltiples concursos de talento, participan en esta hackatrain, para diseñar y prototipar soluciones de tecnología móvil a través de técnicas basadas en innovación colaborativa.

El concurso se inició el pasado mes de diciembre, cuando Otsuka & Biocat, lanzaron tres retos del ámbito de la salud y donde más de 100 personas han participado presentando sus ideas para solventar los retos planteados.

El jurado, que ha validado y evaluado todas las propuestas, estuvo formado por una amplia representación de diferentes instituciones y entidades público-privadas referentes en el ámbito de la salud. Entre los miembros del jurado, destacan profesionales de la Fundación Jiménez Díaz, la Sociedad Española de Psiquiatría (SEP), el Hospital Clínico San Carlos de Madrid, la Sociedad Española de Nefrología (S.E.N), la Asociación de Enfermería de Salud Mental (AEESME), la Axencia de Coñecemento en Saúde (ACIS), la Sociedad Española de Farmacia Hospitalaria (SEFH), Institut Assistència Sanitària de Girona, el Centro de Investigación Biomédica en Red (CIBERSAM), la Federación Nacional de Asociaciones para la Lucha Contra Enfermedades del Riñón (ALCER), la Sociedad Española de Directivos de la salud (SEDISA), la Societat Catalana de Gestió Sanitària (SCGS), la Consejería de Sanidad de Murcia y el Servicio Extremeño de Salud.

El primer reto, dirigido a profesionales de la salud, instituciones o asociaciones de pacientes, lo liderará Núria Pastor, Psicóloga y Research Assistant en el Instituto Hospital del Mar de Investigaciones Médicas (IMIM). La iniciativa pretende crear una app para empoderar a los pacientes, hacerlos más autónomos y promover la adherencia al tratamiento, para mejorar su calidad de vida.

Cristina Coll, Public Affairs & Patient Advocacy Manager de Otsuka, liderará el desarrollo de la solución del segundo reto que pretende mejorar la visibilidad que la compañía tiene actualmente en España. Este segundo equipo, liderado por Coll, planteará el desarrollo de una app que promueva el networking digital entre los profesionales de salud jubilados y aquellos que están en activo, con la intención de favorecer y generar conocimiento.

Por último, el tercer reto se dirigá al público en general y Clàudia Pardo, graduada en Negocios y Marketing internacional, ha planteado una idea para desarrollar una comunidad de innovación virtual dónde las start-ups resuelvan los retos que propone la compañía mediante metodología Lean Start-Up.

Los ganadores de la categoría de salud tendrán la oportunidad de presentar el proyecto en el 4YFN del Mobile World Congress, junto a todos los dreamers y mentores que participan en el viaje de Imagine Express, el próximo 27 de febrero.

Óscar Alcoberro, Otsuka, Imagine Express 2017 from Imagine on Vimeo.

Imagine Express 2017 is ready to go!

Everything is ready for the train of the Mobile Apps to leave Sants-Estació on February 24th. Xavier Verdaguer and Albert Mikkelsen hosted the presentation of the 4th edition of Imagine Express at the Antiga Fàbrica Estrella Damm of Barcelona. During the event the 3 final dreamers were selected that will accompany us on this trip full of enthusiasm, dreams, creativity, companionship and disruptive innovation. One more year we are eager to begin this journey that will change the lives of its participants and improve the quality of life of many people through the apps that will be developed. This is our grain of sand to change the world for better.

However, we recognize that Imagine Express would not be possible without the companies that invest on the search for talent and innovation. For this reason we would like to thank the main partners of the program (Otsuka y Biocat, Banco Sabadell, Suez and Imagine Foundation) for their incredible involvement from the beginning and their capacity to test us through the challenges in the following categories:

  • Fintech: Insurance, Sharing Economy & Identity.
  • Smart cities: CropSell, Pipe Doctor & Collvers.
  • Health: Adherence, Pharma’s Image & Relationship with Start-ups.
  • Open.

In a live competition, 15 candidates competed to be the three last dreamers (of the creative, developer and business profile). To do this they presented their proposals before a jury composed of experts of different companies and sectors. In addition, the event attendees were also able to participate in the selection by tweeting their favourite candidates.

We won’t make you wait any longer and will now present the 36 dreamers of Imagine Express 2017!

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During the event, Paula Guardans-Godó and Marc Unzueta, dreamers de Imagine Silicon Valley 2016, presented ShaRing. The project that was developed during that edition of Imagine is forming a company composed by Imagine, the dreamers and Hippo Technologies. ShaRing consists of a smart ring with NFC technology that unifies and manages access of all kinds through it’s software and application. The Project strives to eliminate the need to carry and keep track of multiple keys and access cards by replacing them with an app that you can manage all access and later use your ring to enter in places such as concerts, offices, public transport and more. In the Imagine Express 2017 event ShaRing a few selected early adopters were able to use the ring as an entry. There was also a demonstration of the ShaRing experience in which people could get an Inédit beer using their ring.

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This year three influencers will join us on the train!

 One of the great novelties of the 4th edition of Imagine Express is that this year three influencers will join us on the journey. Our partner Renfe-SNCF in Cooperation has launched a competition to select three influencers pertaining to three social media sites: Twitter, YouTube and Instagram. The selection process will end February 18th at 23:59h, but to discover the challenge the influencers will face you will have to wait and stay tuned to our blog. However we will reveal the winners of the competition at the final event of Imagine IoT which will take place on Monday February 20th in the Vèrtex building of the UPC (Universitat Politècnica de Catalunya).

Welcome on board dreamers!

Stop Thinking, Start Doing

The idea of designing products with the end user in mind isn’t a new concept. Yet, it seems to be the focus of a lot of conversations these days.  This “new” trend, more formally known as design thinking, is changing the way businesses come up with solutions to specific problems. Some individuals have even gone as far to say that design thinking is the next liberal arts.  Although some companies may hesitate to adopt it, design thinking has its fair share benefits.

At Imagine Creativity Center, we believe that now is the time for entrepreneurs, business people, engineers, and the broader community as a whole, to stop thinking and start doing.


Promotional Banner for Imagine Barcelona Internet of Things 2017.

We like to to refer to design thinking as design doing, and believe that it should be governed by the following principles:

  • Everyone is creative: Many people assume they are not creative. They often equate creativity with the ability to pick up some colored pencils and draw. If there is one thing that these past eleven years has taught our company, it is that creativity isn’t just limited to a select few. Everyone has the innate ability to design and make something, whether it’s through words, pictures or numbers.
  • Surround yourself with those that are different: Before introducing our dreamers to their challenge, we help organize them into teams. Never is one team alike. One time we had a lawyer, architect and blockchain expert on the same team. Another time we had a psychology graduate and two engineers.  In design doing, we believe the more diversity the better.  In each edition, we also organize visits for the dreamers to hear from a wide variety of top players in various industries. In our Silicon Valley 2016 edition, they met with executives from Airbnb, Facebook, Google, Pinterest, Twitter, Ford and others.
  • Share your ideas with others: The entrepreneur in you may be thinking, “But why? That sounds counterintuitive. They will steal my idea, unless I make them sign an NDA first.” Imagine believes that the only way to create projects that leave a lasting impact on the world is by collaborating together.
  • Take risks: Design doing encourages you to reasonably think things out, but at the same time, not be afraid to try something new. Mark Zuckerberg said, “The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks. “
  • Explore the possibilities: At the end of every one of our editions, we meet with the teams and discuss next steps. We talk about the dreamers’ goals and aspirations, the viability of turning the project into a startup, and the option of applying to different accelerators. We don’t just let projects die, unless we collectively decide that is what’s best.

In just 15 days, three of our teams traveled from Chile to Peru to Colombia and developed solutions to encourage the use of portable water, reduce violence against women and measure social impact. In just four days, teams traveled from Barcelona to Paris to London and developed projects related to fintech, smart cities and improving healthcare. You can spend time thinking about how you’ll make a difference, or you can actually make it. If you can dream it, you can do it.

Are you a doer? Are you ready to change the world? If so, be sure to visit and send in your application to participate in  one of our upcoming editions. Have a question? Feel free to drop us a line at

Ethan Parry
Communications Director
Imagine Silicon Valley

The 1st edition of Imagine IoT has begun in Barcelona

On 26th of October, in the framework of the IoT Solutions World Congress, the 1st edition of Imagine IoT was presented. This creativity program identifies problem areas of a business or social nature and proposes disruptive solutions from the area of Internet of Things.


The project has been developed through the consortium between Imagine, EADA Business School, ELISAVA School of Design and Engineering, and Barcelona School of Telecommunications Engineering (ETSETB) and Barcelona School of Informatics (FIB) of the Universitat Politècnica de Catalunya (UPC). It will last 4 months, and the participants will earn university credits. 4 teams are taking part in the programme, which are made up of 5 dreamers of different ages and nationalities, all of whom are students or former students of the schools and universities that are participating (business, design and technology) in the programme and employees of the collaborating companies. The dreamers face a social or business challenge which needs to be solved with an IoT product or service that involves a high global impact.

Partner Companies

The challenge for Autopistas, an Abertis company is to convey to employees, clients and society as a whole its effort to ensure road safety on motorways. challenges the dreamers to design an intelligent mattress that connects with people’s rest, by collecting information while they sleep so as to contribute to improved sleep quality and, by extension, better quality of life.

Cosentino have commissioned the dreamers with imagining, designing and developing the kitchen worktop of the future, the Silestone of 2030.

Adamni will investigate the way to introduce anAPPhylaxis (the intelligent epinephrine auto-injector) into public places like shopping centres, schools or restaurants.


More information on Imagine Barcelona IoT:

Press Contact: Ana López – 610 48 39 16 –

My experience in Imagine Silicon Valley 2016 by Dreamer Andrea Ortega

Imagine Creativity Center is a creativity and innovation center that organizes innovation trips around the world in which many different individuals work in teams to find solutions to the challenges posed by the sponsoring companies. Its founder is Xavier Verdaguer, a Spanish serial entrepreneur who lived in Silicon Valley for many years and fell in love with the attitude and ambition of the people to develop world-changing projects.

Imagine was founded in 2011 with a one-month program in Silicon Valley to ensure that participants, called dreamers, learned-by-doing developing ideas for the sponsors and, at the same time, made an immersion in the most innovative and entrepreneurial ecosystem in the world. After some years learning from this experience of joining diverse talent and creating teams that generate great ideas, Imagine has continued to launch new editions such as Imagine Express, Imagine 7 Islands or Imagine Latam, amongst others.

During the last month of July, I had the chance to participate in Imagine Silicon Valley 2016 developing a disruptive innovation project on behalf of Cuatrecasas Gonçalves Pereira, as one of the sponsors of the program. Cuatrecasas is a leading law firm in Spain and Portugal advising on all areas of business law and the first law firm to participate in this innovation program.

I have had the opportunity to live and work together with an incredible team of staff and dreamers at Hero City, a unique co-working space at Draper University. In addition, we visited some of the most relevant technological companies in the Valley, such as Google, Facebook, Twitter, AirBnB, Pinterest and Dropbox, amongst others. We also conducted activities in Stanford and Berkeley Universities and met relevant personalities such as Angelika Blendstrup, Joaquim Trias, Daniel Kottke and Jordi Argente, amongst many others.

I can say that thanks to this experience I have discovered people, places, cultures, companies and technologies that have boosted my creativity to the extent that I have been able to lead a project regarding Blockchain and Smart Contracts in a field of activity that was completely unfamiliar to me –the global trade industry– and that involves knowledge of different areas and a very different way of working to my day to day lawyer experience.

Blockchain, like many other emerging technologies, has the potential to transform many sectors and, therefore, requires end-to-end solutions. Consequently, as a lawyer, the opportunity to develop new skills and to work multidisciplinary with talented people in an ecosystem such as Silicon Valley, has opened my mind to a new and exciting way of working and living. Precisely, one of my professional dreams has always been to innovate in one of the most traditional sectors, the legal industry.

In my opinion, Imagine’s model of bringing together people with great enthusiasm and very different talents and skills –in terms of their age, experience and occupation– to find innovative solutions to challenges posed by sponsors, combining work, fun and team experience and the discovery of new things, is the way of working that will prevail in the future.

I will highlight five common points that I consider play a part in the success of Imagine’s model and of the model implemented by Silicon Valley technology companies.

1. People’s attitude

One of Imagine’s key elements is the selection of its participants, the so-called dreamers, who, regardless of their age, experience and occupation, must share a common pattern: enthusiasm for learning and creating new things in teams, ambition and desire to change the world, a positive attitude towards challenges, working capability, determination, responsibility, compromise and generosity. Attitude is essential and, at Imagine, one can feel a special positive attitude and passion for learning, changing the world and sharing.

In this regard, if there is something that makes a difference of Silicon Valley with the rest of the world is precisely people’s attitude. Technology companies are looking to hire intelligent, hard-working, creative and determined people, that are not afraid to try new things and making mistakes and that are good team players. In fact, in many cases they prefer an acqui-hire over expensive recruitment processes that lead to hiring normally one person who may not fit the culture or a given team. In addition, their employees are people who, in general, value most working with bright people, who inspire them and with whom they love working.

2. Creating an enabling environment for innovation

Imagine designs innovation trips that put you out of your comfort zone, in such a way that the enabling environment to develop innovative solutions arises. This model, which combines hard work, leisure and learnings –learnings not strictly about your occupation or your culture, but about other very different professions, places and people– is at the heart of innovation. Ideation must be multidisciplinary, including a divergent part, not connected with your challenge, and a convergent part, connected with it. If you only take into account information exclusively connected with the challenge you are trying to solve, the solution will not be very disruptive. The greater the divergence, the greater the potential of developing disruptive ideas. In fact, the best ideas usually come from professionals that are not experts in a given area. An example of this can be seen in the legal industry, where disruption is coming from professionals outside of the legal profession.

In this regard, professionals at Silicon Valley technology companies come from various fields and, all together, talk dozens of languages. They represent the global public for which they work. This diversity is very positive for the interaction and the generation of ideas. In addition, workspaces and cafeterias are designed to promote the interaction amongst professionals, discussions and games.

3. Design horizontal and flexible structures

One of the things that has surprised me about Imagine is that we were all treated as equals at the time of sharing our ideas and thoughts, regardless of our age –which ranged from 15 to 45 years– and experience. This horizontal model creates very important bonds between people and is a great retention mechanism for organizations.

This is something that is also considered relevant in technology companies. Indeed, despite the strong growth witnessed in just a few years, they have made considerable efforts to maintain the open culture that can often be seen in the beginnings of a company when everybody contributes in practical ways and feels comfortable sharing ideas and opinions. In addition, they place great importance on learning from mistakes and put working capacity over experience.

Moreover, employees value the flexibility and horizontality and, therefore, the trust placed in them, as well as all the benefits and facilities that they are granted. In fact, these companies have teams specifically responsible for ensuring the happiness of professionals.

4. Create teams to develop common challenges

I consider that a key element for Imagine’s success is that specific teams are created to solve a concrete challenge. Therefore, its members have a common goal and feel totally involved in its solution. Otherwise, it is very difficult that professionals of different disciplines, which are not used to working together, can innovate.

In this regard, technology companies work in many cases in small startups in a multidisciplinary and flexible way. In addition, they conduct internal competitions on an annual basis to present ideas and projects, and the winning proposals are developed inside the companies.

5. Creativity is developed through method

Another thing I have learned at Imagine is that creativity and innovation skills are learned through method. We can all be creative and innovate. As Javier Ideami said to us, it is a muscle we must train. We have the potential to become what we dream of being. That is precisely one of the main objectives of Imagine, to promote the talent and creativity of the people that participate in its programs.

On the other hand, the people who work in the main technology companies in the most entrepreneurial ecosystem in the world have come this far through their own effort and ambition, in the same way as I have been able to participate in this program. In this respect, one of the things that caught my attention is the number of Spanish professionals leading projects in some of the most relevant technology companies of the Valley. This shows that we can get where we dream of. We set ourselves our own limits.

In this context, another learning worth noting is that we should not fear sharing our ideas. Execution is the most important aspect and, while sharing, we can test our idea and add up with others’ ideas.

Finally, in my previous experience, I have realized that writing helps me to reflect and learn. This is something that is also considered important in Silicon Valley, where they are more used to, for instance, keep minutes of all meetings. As David Urbano said to us, what is not written is not recorded in our brains, so we do not learn.

Ultimately, I believe that Imagine has designed a model capable of generating a key environment to awaken and promote inspiration, creativity and enthusiasm for pursuing the dreams of the people that share these innovation trips. This in turn enables the development of disruptive innovation solutions for the companies that sponsor the programs and promotes intrapreneurial attitude.

In my opinion, this model will prevail in the future in organizations, as is already the case in the world’s leading technology companies, because it generates the favorable environments for innovation. This is key to maintain a competitive advantage in any market.

I would like to thank, firstly, Cuatrecasas, and specially our president Rafael Fontana and our CIO Francesc Muñoz, the trust placed in me for this project. I feel proud to be part of a firm that represents many of the mentioned values, especially with regards to giving young professionals voice and participating in innovation projects such as Imagine. I also wish to thank the team of Bergé for their implication and cocreation efforts in this project.

Last but not least, I would like to thank the staff of Imagine, specially its founder Xavier Verdaguer, who is an inspiring model for all of us, and the dreamers, for having the opportunity to share with them this experience. Now I am lucky to be part of this amazing family that is Imagine because, as Xavier says, having participated as dreamer in one of its programs is just the beginning.

Many thanks to all of you!

Do not miss the following summary video of this experience by Berta Vicente Salas:

Andrea Ortega Villalobos
Lawyer at Cuatrecasas, Gonçalves Pereira

Imagine Presenta Los Proyectos De Su 6a Edición En Silicon Valley

La Antigua Fábrica de Estrella Damm acogió el 15 de septiembre el acto de clausura de la sexta edición de Imagine Silicon Valley.
Esta sexta edición se despidió con cuatro proyectos revolucionarios sobre temáticas de sharing economy, movilidad del futuro, smart contracts, y logística inteligente, y con el anuncio de que Imagine llegará a cada continente en 2017.
Xavier Verdaguer, emprendedor en serie y fundador del Imagine Creativity Center (CC) y del programa, fue el encargado de presentar el evento, junto a Albert Mikkelsen. La edición fue marcada por la creatividad y el entusiasmo de los 12 participantes (Dreamers) del Imagine Silicon Valley, celebrado el pasado mes de julio en la ciudad de San Francisco. Los 12 emprendedores participantes en el programa en Estados Unidos recibieron formación y consejo del equipo de profesionales del Imagine CC, así como de expertos y profesionales de las empresas más avanzadas de la zona, como Google, Twitter, Facebook, Airbnb, etc. Tras resumir la intensa agenda seguida en verano, Verdaguer presentó los proyectos generados durante el programa.

Los retos y los proyectos.
Los proyectos presentados en el evento quieren dar respuesta a cuatro retos planteados por los principales sponsors del Imagine CC. Los retos, vinculados con Imagine Foundation, Cuatrecasas Gonçalves Pereira, Frit Ravich y Audi Creativity Challenge, abordan problemáticas de impacto mundial con el objetivo de proveer soluciones innovadoras, disruptivas y eficaces. Los retos planteados fueron: ¿Cómo potenciar el sharing economy rompiendo barreras de acceso a servicios y propiedades? (Imagine Foundation), ¿Cómo transformar los sectores legal y logístico a través de blockchain y smart contracts? (Cuatrecasas Gonçalves Pereira), ¿Cómo ser líder en el canal de distribución de impulso creando nuevas relaciones entre la red comercial y sus clientes?  (Frit Ravich) y ¿Cómo mejorar el futuro de la movilidad en nuestro país? (Audi Creativity Center). Los dreamers tuvieron que trabajar durante 4 semanas, siguiendo el método de trabajo Lombard (de 4 fases: Repensar el problema, Generación de ideas, Prototipaje y Comunicación) para convertir este reto en una propuesta. El objetivo: asesorar y acompañar en la creación de un proyecto, desde el plan de negocio hasta la presentación de la idea ante los inversores.

Los proyectos presentados:

1. ShaRing (Imagine Foundation). La solución al reto de la Imagine Foundation es ShaRing, que llega de la mano de Paula Guardans-Godó, Ángel González y Marc Unzueta. Con la idea de aprovechar las tendencias del sharing economy, han creado un anillo de tecnología NFC que permitirá acceso a diferentes servicios y propiedades sin la necesidad de estar presencialmente.


2. SeeLO (Cuatrecasas Gonçalves Pereira). El proyecto SeeLO nace como respuesta al reto propuesto por Cuatrecasas Gonçalves Pereira. Este proyecto lo llevaron a cabo Daniel Díez, Andrea Ortega y Virginia Durán. El objetivo de SeeLO es revolucionar los sectores logístico y legal a través de la tecnología blockchain y los smart contracts. El resultado ha sido la creación de un mercado digital para la compraventa de mercancía a nivel internacional.


3. Yama (Frit Ravich). Darío Villena, Mamadou Korka y Gabriel Álvarez han desarrollado Yama para hacer frente al reto de Frit Ravich. Se trata de una plataforma de relación entre Frit Ravich, vendedores y clientes (tiendas y consumidores), a través de una aplicación móvil, se consigue mejorar el proceso de venta y hacer más memorable la experiencia del consumidor.


4. Sharge (Audi Creativity Challenge): Audi Creativity Challenge lanzó el reto de mejorar el futuro de la movilidad en España. De este modo Alex Sicart, Elsa Rodríguez y David Andrés decidieron enfocarse en la red de vehículos eléctricos creando Sharger. El objetivo es fomentar el uso compartido de puntos de recarga y a su vez obtener ciertos beneficios económicos.


Los ‘Dreamers’: Los doce participantes han sido seleccionados, entre más 1.400 candidatos, por Everis, Parque Científico y Tecnológico de Tenerife, Universidad de Oviedo, Florida Universitaria, EADA, Banco Sabadell Foundation e Imagine Foundation. Imagine es posible gracias a los patrocinadores y un gran número de profesionales que colaboran.

Nuevos retos para 2017: Imagine busca proyectos de impacto que cambian el mundo. Para esto, hay que tener presencia en cada rincón de la tierra. En 2017, llevaremos a cabo una edición en cada uno de los siete continentes.

Más sobre Imagine Creativity Center: IMAGINE se fundó el 2011 en Silicon Valley de la mano de Xavier Verdaguer, un emprendedor en serie de Barcelona. La edición en Silicon Valley es un programa de innovación disruptiva que invita, durante el mes de julio, a 12 emprendedores a San Francisco para trabajar en cuatro retos y generar ideas que cambien el mundo.

Daria Shornikova, new staff member.

Querido Dreamer,

Desde hace ya un tiempo guardo un amor secreto. 

Estoy enamorada de la pasión, la valentía, el atrevimiento, el ingenio, la belleza de la mente. De tu pasión, tu valentía, la belleza de tu mente, Dreamer.

En San Petersburgo, donde nací, hay un bar que celebra el fin de año todas las noches. Y el sol casi no se pone en verano. Y los puentes sobre los ríos que cortan la ciudad en dos se levantan demasiado pronto por la noche y te dejan atrapada y a la aventura.  Así puedes pasar horas hasta que se abra el metro, en vela, bailando con desconocidos y soñando despierta. Organizando festivales musicales y carreras deportivas, gestionando eventos para museos y foros, produciendo exposiciones y espectáculos, asistiendo a algún embajador… haciendo un poco de magia por ahí.

Así viví un rato. Luego empecé a viajar siguiendo la llamada de este enamoramiento. Y me trajo a Barcelona, una parada bajo una condición indiscutible. Me prometía lo que tanto deseaba: un proyecto inolvidable, asombroso, impactante, y que cambia vidas.

So, frankly, my dear, ha llegado el momento. Creo que hemos estado destinados el uno para el otro.

Hasta ahora te observaba desde la distancia. Y cuando el capitán me extendió la mano con confianza y me invitó a subirme a bordo, por fin me he armado de valor. Valor para acercarme a ti. Valor para acompañarte en tu camino, cuidarte y ser tu apoyo para que tus (y ya nuestros) sueños se hagan realidad. Para que cambiemos el mundo juntos.

Te dejo esta carta para que sepas que estoy ahí, y puedes contar conmigo. Para todo lo que te IMAGINEs.

Siempre soñando,

Daria Shornikova

Staff member de Imagine desde julio 2016


Premios GEBTA 2016 a la Trayectoria a Siemens, Innovación a Samsung e Iniciativa a Imagine.

Las iniciativas y empresas premiadas recogen la visión de la Asociación acerca del futuro del viaje de negocios y su apuesta por la mejora de la eficiencia y sostenibilidad en el transporte de viajeros, así como por su contribución a los procesos de transferencia de conocimiento

Barcelona, 10 de junio de 2016.- GEBTA España, el principal referente de los viajes corporativos en España, ha distinguido las mejores iniciativas que han incidido en los viajes de negocio a través de la Ceremonia de Entrega de los Premios GEBTA 2016. El evento reunió a un centenar de los principales directivos de la industria de los viajes en España, en el marco de una cena de gala y networking en la que se entregó los siguientes galardones:

  • Ganador Premio GEBTA 2016 a la Trayectoria: Siemens, empresa con presencia continuada en España desde 1895, por la mejora de las condiciones de las diferentes modalidades de transporte (avión híbrido, AVE y vehículos eléctricos), con el objetivo de garantizar una mayor eficiencia, seguridad y un menor consumo de recursos así como de emisiones.
  • Ganador Premio GEBTA 2016 a la Innovación: Samsung, cuya batería, presentada por en el Salón del Automóvil de Detroit 2016, consiste en una solución técnica para incorporar el grafeno en las baterías de litio, que garantiza una mayor vida útil, a la vez que hará posible que los automóviles eléctricos que las usen dispongan de una autonomía de hasta 700 kilómetros antes de tener que recargarse.
  • Ganador Premio GEBTA 2016 a la Iniciativa: Imagine Express, un viaje en tren de 4 días con 36 “pasajeros”, realizado entre Barcelona-París-Londres y coincidente con el Mobile World Congress (MWC) con el objeto de generar negocio a través de la movilidad, consistente en  promover el desarrollo de aplicaciones para sectores estratégicos y cuya meta es, tras presentar las propuestas a inversores en Londres, seleccionar los mejores proyectos de cada sector para su implementación.


Motivaciones Premios GEBTA 2016

La distinción a Siemens ha valorado de modo particular la contribución y experiencia desarrollada a través del Velaro, en la ruta Madrid-Barcelona, que constituye uno de los modos de transporte más adecuados para los viajeros de negocio en desplazamientos de corto radio. Asimismo, GEBTA ha primado el proyecto de Siemens con EADS y con Diamonds Aircraft en el desarrollo de un modelo de avión híbrido eléctrico que podría mejorar la eficiencia y comportamiento medioambiental de las compañías aéreas, en el marco de las directrices europeas que contemplan una reducción de las emisiones de CO2 del 75 por ciento hasta 2050, una meta imposible de cumplir con las tecnologías tradicionales.

El galardón a Samsung, significa un reconocimiento a la sustancial mejora en la eficiencia y autonomía de las baterías, a partir de la incorporación del grafeno, por el elevado impacto que puede ejercer la implementación de soluciones como la presentada en el sector de los viajes de negocio, habida cuenta de que el transporte por carretera es el principal medio de desplazamiento utilizado, por delante del avión y del ferrocarril, así como de la responsabilidad en la lucha contra el cambio climático, las políticas de reducción y compensación de emisiones, que cuentan cada vez más con reconocimiento tanto entre las empresas y corporaciones como entre las Travel Management Companies (TMCs) o los propios viajeros.

El premio a Imagine, distingue un programa en el que viaje y las reuniones presenciales de jóvenes creativos y emprendedores, actúan de palanca para el desarrollo de negocio, a la vez que como driver de procesos de innovación y transferencia de conocimiento. GEBTA ha valorado de modo particular, la experiencia de Imagine Express como ejemplo real diseñado y protagonizado por creativos, ingenieros y emprendedores, que aúna transporte por ferrocarril, espacio para reuniones y alojamiento y pone en evidencia el valor de las reuniones presenciales, del networking y de los contactos multiculturales – multisectoriales, como vector de crecimiento empresarial, especialmente en entornos de máxima “digitalización”. El proyecto Imagine Express ha sido desarrollado por Xavier Verdaguer, emprendedor de Barcelona  basado  en  Silicon  Valley,  California  y  fundador  de empresas  de  innovación tecnológica  como  TMT  Factory,  Integra  Interactive,  Innovalley,  Imagine Creativity Center e Inversor en Lanta Digital Ventures y Conector Startup Accelerator.

Contacto prensa:

Toni Fité | E-mail: Tel.: 649 87 26 57

Fotos Premios GEBTA 2016

Foto (1) de grupo realizada con todos los premiados tras la entrega de los Premios GEBTA 2016. De izquierda a derecha, Antonio Gallardo, regional manager de la División Mobility de Siemens, Premio GEBTA 2016 a la Trayectoria; Martí Sarrate, consejero de GEBTA; Ángel Miguel Herrero, director de canal empresa de Samsung, Premio GEBTA 2016 a la Innovación; Miriam Garrido de la Cierva, presidenta de GEBTA; Xavier Verdaguer, empresario e impulsor de Imagine Express, Premio GEBTA 2016 a la Iniciativa; Marta Bello, consejera de GEBTA y Marcel Forns, director general de GEBTA. (Cred. Fotografías: Xavi Padrós)

Foto (4) del Premio GEBTA 2016 a la Iniciativa para Imagine Express, entregado por Marta Bello, consejera de GEBTA, y recogido por su impulsor, Xavier Verdaguer.



Foto (2) del Premio GEBTA 2016 a la Iniciativa para Imagine Express, entregado por Marta Bello, consejera de GEBTA, y recogido por su impulsor, Xavier Verdaguer.


Foto (3) del Premio GEBTA 2016 a la Trayectoria para Siemens entregado por Martí Sarrate, consejero de GEBTA, y recogido por Antonio Gallardo, regional manager de la División Mobility de Siemens.


Foto (4) del Premio GEBTA 2016 a la Innovación para Samsung entregado por Miriam Garrido de la Cierva, presidenta de GEBTA, recogido por Ángel Miguel Herrero, director de canal empresa de Samsung.


Acerca de GEBTA España ( )

Fundada en 1991, GEBTA España (Guild of European Business Travel Agents) representa el principal grupo de agencias de viajes de empresa de España y del 60% de dichos viajes con una facturación superior a los 2.000 millones de euros en 2015. GEBTA España promueve los viajes de empresa que aportan un valor estratégico al crecimiento socioeconómico, por su relación directa con la actividad comercial (por 1 dólar invertido en viajes de negocios el incremento medio del volumen de negocio de las compañías se situaría en 12,50 dólares y su beneficio en 3,80 dólares*), impulsando a su vez los intereses de las empresas y viajeros de negocios, ante el sector, las Administraciones y los organismos reguladores, tanto a nivel nacional como internacional. GEBTA España es miembro de pleno derecho de la Confederación Española de Agencias de Viajes (CEAV) desde 2016 y forma parte del consorcio europeo GEBTA Europa, con sede permanente en Bruselas. Su ámbito de actuación en el escenario europeo se halla estrechamente vinculado a la mejora de condiciones de transparencia del mercado, las negociaciones en materia de transporte de viajeros, sistemas de distribución y derechos de los pasajeros, así como la implantación de garantías financieras y despliegue de materias fiscales, contando con una gran capacidad de apelación en el entorno comunitario.

CUATRECASAS, GONÇALVES PEREIRA presents the dreamer that will develop a disruptive innovation project at Imagine Silicon Valley 2016

We are very happy to welcome Cuatrecasas, Gonçalves Pereira as main partner of Imagine Silicon Valley 2016 and Andrea Ortega Villalobos as the Cuatrecasas representative Dreamer. Making the world a better place together!

Cuatrecasas, Gonçalves Pereira is a leading law firm in Spain and Portugal. The firm represents some of the largest companies in both countries and advises foreign investors interested in the Iberian market on all areas of business law. The firm was granted the Financial Times Innovative Lawyers 2015 award.

Cuatrecasas, Gonçalves Pereira is the first law firm that participates in this disruptive innovation program. Innovation is key to improve the management of its resources and to develop new products and services in order to provide clients with efficient and flexible advisory services.

Andrea Ortega Villalobos was born in a little village on the northern coast of Spain, Laredo (Cantabria). She studied primary, middle and high school at St. George’s English School Bilbao and her undergraduate studies in Law and Business Management at Deusto University. During her university studies, she participated in several programs and events related to innovation and entrepreneurship and discovered her passion. She loves to meet people with her same enthusiasm to explore and develop new projects. In addition, she did several internships in law firms, worked as a volunteer and collaborated as editor in Qué Aprendemos Hoy, the leading crowdlearning community in Spain. During her final year at university, she was granted a scholarship to attend a master`s program at UIBE University in Beijing.

Subsequently, she started her Masters of Laws at Esade in Barcelona and her Masters of International Business Law at the Center for Transnational Legal Studies, a program of Georgetown University, in London. During her studies in London, she researched about the evolution of the legal industry in the United Kingdom and, in February 2015, she started her own blog regarding innovation in the legal industry at a global level, Global Legal Challenges. In addition, she co-founded Nuevos Juristas, a platform that connects law students and lawyers interested in the intersection between law, technology and innovation.

She joined the London office of Cuatrecasas, Gonçalves Pereira in January 2015 and incorporated in the Program for International Advocacy (Programa Pro Abogacía Internacional, PPAI) of the firm. The PPAI is unique in the Spanish legal sector, offering lawyers more opportunities for training and work experience. It has three stages: (i) rotation through the firm’s different practice areas and offices, (ii) a master’s degree at an international university, and (iii) secondments in leading law firms. After completing these three stages, lawyers return to Cuatrecasas, Gonçalves Pereira with new experiences and language skills.

Andrea Ortega Villalobos started a rotation in the insolvency & litigation department of the Barcelona office in November 2015 and presented a project to the firm to participate in Imagine Silicon Valley 2016, which was considered a perfect complement to other innovative projects developed by Cuatrecasas, Gonçalves Pereira in the framework of its strategic plan.

Recently, the firm has launched, with the support of Telefónica Open Future_, Cuatrecasas ACELERA, an acceleration program to drive entrepreneurial talent and support business initiatives that respond to the challenges and trends of today’s society in the field of legaltech.



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