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Stop Thinking, Start Doing

The idea of designing products with the end user in mind isn’t a new concept. Yet, it seems to be the focus of a lot of conversations these days.  This “new” trend, more formally known as design thinking, is changing the way businesses come up with solutions to specific problems. Some individuals have even gone as far to say that design thinking is the next liberal arts.  Although some companies may hesitate to adopt it, design thinking has its fair share benefits.

At Imagine Creativity Center, we believe that now is the time for entrepreneurs, business people, engineers, and the broader community as a whole, to stop thinking and start doing.


Promotional Banner for Imagine Barcelona Internet of Things 2017.

We like to to refer to design thinking as design doing, and believe that it should be governed by the following principles:

  • Everyone is creative: Many people assume they are not creative. They often equate creativity with the ability to pick up some colored pencils and draw. If there is one thing that these past eleven years has taught our company, it is that creativity isn’t just limited to a select few. Everyone has the innate ability to design and make something, whether it’s through words, pictures or numbers.
  • Surround yourself with those that are different: Before introducing our dreamers to their challenge, we help organize them into teams. Never is one team alike. One time we had a lawyer, architect and blockchain expert on the same team. Another time we had a psychology graduate and two engineers.  In design doing, we believe the more diversity the better.  In each edition, we also organize visits for the dreamers to hear from a wide variety of top players in various industries. In our Silicon Valley 2016 edition, they met with executives from Airbnb, Facebook, Google, Pinterest, Twitter, Ford and others.
  • Share your ideas with others: The entrepreneur in you may be thinking, “But why? That sounds counterintuitive. They will steal my idea, unless I make them sign an NDA first.” Imagine believes that the only way to create projects that leave a lasting impact on the world is by collaborating together.
  • Take risks: Design doing encourages you to reasonably think things out, but at the same time, not be afraid to try something new. Mark Zuckerberg said, “The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks. “
  • Explore the possibilities: At the end of every one of our editions, we meet with the teams and discuss next steps. We talk about the dreamers’ goals and aspirations, the viability of turning the project into a startup, and the option of applying to different accelerators. We don’t just let projects die, unless we collectively decide that is what’s best.

In just 15 days, three of our teams traveled from Chile to Peru to Colombia and developed solutions to encourage the use of portable water, reduce violence against women and measure social impact. In just four days, teams traveled from Barcelona to Paris to London and developed projects related to fintech, smart cities and improving healthcare. You can spend time thinking about how you’ll make a difference, or you can actually make it. If you can dream it, you can do it.

Are you a doer? Are you ready to change the world? If so, be sure to visit and send in your application to participate in  one of our upcoming editions. Have a question? Feel free to drop us a line at

Ethan Parry
Communications Director
Imagine Silicon Valley

The 1st edition of Imagine IoT has begun in Barcelona

On 26th of October, in the framework of the IoT Solutions World Congress, the 1st edition of Imagine IoT was presented. This creativity program identifies problem areas of a business or social nature and proposes disruptive solutions from the area of Internet of Things.


The project has been developed through the consortium between Imagine, EADA Business School, ELISAVA School of Design and Engineering, and Barcelona School of Telecommunications Engineering (ETSETB) and Barcelona School of Informatics (FIB) of the Universitat Politècnica de Catalunya (UPC). It will last 4 months, and the participants will earn university credits. 4 teams are taking part in the programme, which are made up of 5 dreamers of different ages and nationalities, all of whom are students or former students of the schools and universities that are participating (business, design and technology) in the programme and employees of the collaborating companies. The dreamers face a social or business challenge which needs to be solved with an IoT product or service that involves a high global impact.

Partner Companies

The challenge for Autopistas, an Abertis company is to convey to employees, clients and society as a whole its effort to ensure road safety on motorways. challenges the dreamers to design an intelligent mattress that connects with people’s rest, by collecting information while they sleep so as to contribute to improved sleep quality and, by extension, better quality of life.

Cosentino have commissioned the dreamers with imagining, designing and developing the kitchen worktop of the future, the Silestone of 2030.

Adamni will investigate the way to introduce anAPPhylaxis (the intelligent epinephrine auto-injector) into public places like shopping centres, schools or restaurants.


More information on Imagine Barcelona IoT:

Press Contact: Ana López – 610 48 39 16 –

My experience in Imagine Silicon Valley 2016 by Dreamer Andrea Ortega

Imagine Creativity Center is a creativity and innovation center that organizes innovation trips around the world in which many different individuals work in teams to find solutions to the challenges posed by the sponsoring companies. Its founder is Xavier Verdaguer, a Spanish serial entrepreneur who lived in Silicon Valley for many years and fell in love with the attitude and ambition of the people to develop world-changing projects.

Imagine was founded in 2011 with a one-month program in Silicon Valley to ensure that participants, called dreamers, learned-by-doing developing ideas for the sponsors and, at the same time, made an immersion in the most innovative and entrepreneurial ecosystem in the world. After some years learning from this experience of joining diverse talent and creating teams that generate great ideas, Imagine has continued to launch new editions such as Imagine Express, Imagine 7 Islands or Imagine Latam, amongst others.

During the last month of July, I had the chance to participate in Imagine Silicon Valley 2016 developing a disruptive innovation project on behalf of Cuatrecasas Gonçalves Pereira, as one of the sponsors of the program. Cuatrecasas is a leading law firm in Spain and Portugal advising on all areas of business law and the first law firm to participate in this innovation program.

I have had the opportunity to live and work together with an incredible team of staff and dreamers at Hero City, a unique co-working space at Draper University. In addition, we visited some of the most relevant technological companies in the Valley, such as Google, Facebook, Twitter, AirBnB, Pinterest and Dropbox, amongst others. We also conducted activities in Stanford and Berkeley Universities and met relevant personalities such as Angelika Blendstrup, Joaquim Trias, Daniel Kottke and Jordi Argente, amongst many others.

I can say that thanks to this experience I have discovered people, places, cultures, companies and technologies that have boosted my creativity to the extent that I have been able to lead a project regarding Blockchain and Smart Contracts in a field of activity that was completely unfamiliar to me –the global trade industry– and that involves knowledge of different areas and a very different way of working to my day to day lawyer experience.

Blockchain, like many other emerging technologies, has the potential to transform many sectors and, therefore, requires end-to-end solutions. Consequently, as a lawyer, the opportunity to develop new skills and to work multidisciplinary with talented people in an ecosystem such as Silicon Valley, has opened my mind to a new and exciting way of working and living. Precisely, one of my professional dreams has always been to innovate in one of the most traditional sectors, the legal industry.

In my opinion, Imagine’s model of bringing together people with great enthusiasm and very different talents and skills –in terms of their age, experience and occupation– to find innovative solutions to challenges posed by sponsors, combining work, fun and team experience and the discovery of new things, is the way of working that will prevail in the future.

I will highlight five common points that I consider play a part in the success of Imagine’s model and of the model implemented by Silicon Valley technology companies.

1. People’s attitude

One of Imagine’s key elements is the selection of its participants, the so-called dreamers, who, regardless of their age, experience and occupation, must share a common pattern: enthusiasm for learning and creating new things in teams, ambition and desire to change the world, a positive attitude towards challenges, working capability, determination, responsibility, compromise and generosity. Attitude is essential and, at Imagine, one can feel a special positive attitude and passion for learning, changing the world and sharing.

In this regard, if there is something that makes a difference of Silicon Valley with the rest of the world is precisely people’s attitude. Technology companies are looking to hire intelligent, hard-working, creative and determined people, that are not afraid to try new things and making mistakes and that are good team players. In fact, in many cases they prefer an acqui-hire over expensive recruitment processes that lead to hiring normally one person who may not fit the culture or a given team. In addition, their employees are people who, in general, value most working with bright people, who inspire them and with whom they love working.

2. Creating an enabling environment for innovation

Imagine designs innovation trips that put you out of your comfort zone, in such a way that the enabling environment to develop innovative solutions arises. This model, which combines hard work, leisure and learnings –learnings not strictly about your occupation or your culture, but about other very different professions, places and people– is at the heart of innovation. Ideation must be multidisciplinary, including a divergent part, not connected with your challenge, and a convergent part, connected with it. If you only take into account information exclusively connected with the challenge you are trying to solve, the solution will not be very disruptive. The greater the divergence, the greater the potential of developing disruptive ideas. In fact, the best ideas usually come from professionals that are not experts in a given area. An example of this can be seen in the legal industry, where disruption is coming from professionals outside of the legal profession.

In this regard, professionals at Silicon Valley technology companies come from various fields and, all together, talk dozens of languages. They represent the global public for which they work. This diversity is very positive for the interaction and the generation of ideas. In addition, workspaces and cafeterias are designed to promote the interaction amongst professionals, discussions and games.

3. Design horizontal and flexible structures

One of the things that has surprised me about Imagine is that we were all treated as equals at the time of sharing our ideas and thoughts, regardless of our age –which ranged from 15 to 45 years– and experience. This horizontal model creates very important bonds between people and is a great retention mechanism for organizations.

This is something that is also considered relevant in technology companies. Indeed, despite the strong growth witnessed in just a few years, they have made considerable efforts to maintain the open culture that can often be seen in the beginnings of a company when everybody contributes in practical ways and feels comfortable sharing ideas and opinions. In addition, they place great importance on learning from mistakes and put working capacity over experience.

Moreover, employees value the flexibility and horizontality and, therefore, the trust placed in them, as well as all the benefits and facilities that they are granted. In fact, these companies have teams specifically responsible for ensuring the happiness of professionals.

4. Create teams to develop common challenges

I consider that a key element for Imagine’s success is that specific teams are created to solve a concrete challenge. Therefore, its members have a common goal and feel totally involved in its solution. Otherwise, it is very difficult that professionals of different disciplines, which are not used to working together, can innovate.

In this regard, technology companies work in many cases in small startups in a multidisciplinary and flexible way. In addition, they conduct internal competitions on an annual basis to present ideas and projects, and the winning proposals are developed inside the companies.

5. Creativity is developed through method

Another thing I have learned at Imagine is that creativity and innovation skills are learned through method. We can all be creative and innovate. As Javier Ideami said to us, it is a muscle we must train. We have the potential to become what we dream of being. That is precisely one of the main objectives of Imagine, to promote the talent and creativity of the people that participate in its programs.

On the other hand, the people who work in the main technology companies in the most entrepreneurial ecosystem in the world have come this far through their own effort and ambition, in the same way as I have been able to participate in this program. In this respect, one of the things that caught my attention is the number of Spanish professionals leading projects in some of the most relevant technology companies of the Valley. This shows that we can get where we dream of. We set ourselves our own limits.

In this context, another learning worth noting is that we should not fear sharing our ideas. Execution is the most important aspect and, while sharing, we can test our idea and add up with others’ ideas.

Finally, in my previous experience, I have realized that writing helps me to reflect and learn. This is something that is also considered important in Silicon Valley, where they are more used to, for instance, keep minutes of all meetings. As David Urbano said to us, what is not written is not recorded in our brains, so we do not learn.

Ultimately, I believe that Imagine has designed a model capable of generating a key environment to awaken and promote inspiration, creativity and enthusiasm for pursuing the dreams of the people that share these innovation trips. This in turn enables the development of disruptive innovation solutions for the companies that sponsor the programs and promotes intrapreneurial attitude.

In my opinion, this model will prevail in the future in organizations, as is already the case in the world’s leading technology companies, because it generates the favorable environments for innovation. This is key to maintain a competitive advantage in any market.

I would like to thank, firstly, Cuatrecasas, and specially our president Rafael Fontana and our CIO Francesc Muñoz, the trust placed in me for this project. I feel proud to be part of a firm that represents many of the mentioned values, especially with regards to giving young professionals voice and participating in innovation projects such as Imagine. I also wish to thank the team of Bergé for their implication and cocreation efforts in this project.

Last but not least, I would like to thank the staff of Imagine, specially its founder Xavier Verdaguer, who is an inspiring model for all of us, and the dreamers, for having the opportunity to share with them this experience. Now I am lucky to be part of this amazing family that is Imagine because, as Xavier says, having participated as dreamer in one of its programs is just the beginning.

Many thanks to all of you!

Do not miss the following summary video of this experience by Berta Vicente Salas:

Andrea Ortega Villalobos
Lawyer at Cuatrecasas, Gonçalves Pereira

Imagine Presenta Los Proyectos De Su 6a Edición En Silicon Valley

La Antigua Fábrica de Estrella Damm acogió el 15 de septiembre el acto de clausura de la sexta edición de Imagine Silicon Valley.
Esta sexta edición se despidió con cuatro proyectos revolucionarios sobre temáticas de sharing economy, movilidad del futuro, smart contracts, y logística inteligente, y con el anuncio de que Imagine llegará a cada continente en 2017.
Xavier Verdaguer, emprendedor en serie y fundador del Imagine Creativity Center (CC) y del programa, fue el encargado de presentar el evento, junto a Albert Mikkelsen. La edición fue marcada por la creatividad y el entusiasmo de los 12 participantes (Dreamers) del Imagine Silicon Valley, celebrado el pasado mes de julio en la ciudad de San Francisco. Los 12 emprendedores participantes en el programa en Estados Unidos recibieron formación y consejo del equipo de profesionales del Imagine CC, así como de expertos y profesionales de las empresas más avanzadas de la zona, como Google, Twitter, Facebook, Airbnb, etc. Tras resumir la intensa agenda seguida en verano, Verdaguer presentó los proyectos generados durante el programa.

Los retos y los proyectos.
Los proyectos presentados en el evento quieren dar respuesta a cuatro retos planteados por los principales sponsors del Imagine CC. Los retos, vinculados con Imagine Foundation, Cuatrecasas Gonçalves Pereira, Frit Ravich y Audi Creativity Challenge, abordan problemáticas de impacto mundial con el objetivo de proveer soluciones innovadoras, disruptivas y eficaces. Los retos planteados fueron: ¿Cómo potenciar el sharing economy rompiendo barreras de acceso a servicios y propiedades? (Imagine Foundation), ¿Cómo transformar los sectores legal y logístico a través de blockchain y smart contracts? (Cuatrecasas Gonçalves Pereira), ¿Cómo ser líder en el canal de distribución de impulso creando nuevas relaciones entre la red comercial y sus clientes?  (Frit Ravich) y ¿Cómo mejorar el futuro de la movilidad en nuestro país? (Audi Creativity Center). Los dreamers tuvieron que trabajar durante 4 semanas, siguiendo el método de trabajo Lombard (de 4 fases: Repensar el problema, Generación de ideas, Prototipaje y Comunicación) para convertir este reto en una propuesta. El objetivo: asesorar y acompañar en la creación de un proyecto, desde el plan de negocio hasta la presentación de la idea ante los inversores.

Los proyectos presentados:

1. ShaRing (Imagine Foundation). La solución al reto de la Imagine Foundation es ShaRing, que llega de la mano de Paula Guardans-Godó, Ángel González y Marc Unzueta. Con la idea de aprovechar las tendencias del sharing economy, han creado un anillo de tecnología NFC que permitirá acceso a diferentes servicios y propiedades sin la necesidad de estar presencialmente.


2. SeeLO (Cuatrecasas Gonçalves Pereira). El proyecto SeeLO nace como respuesta al reto propuesto por Cuatrecasas Gonçalves Pereira. Este proyecto lo llevaron a cabo Daniel Díez, Andrea Ortega y Virginia Durán. El objetivo de SeeLO es revolucionar los sectores logístico y legal a través de la tecnología blockchain y los smart contracts. El resultado ha sido la creación de un mercado digital para la compraventa de mercancía a nivel internacional.


3. Yama (Frit Ravich). Darío Villena, Mamadou Korka y Gabriel Álvarez han desarrollado Yama para hacer frente al reto de Frit Ravich. Se trata de una plataforma de relación entre Frit Ravich, vendedores y clientes (tiendas y consumidores), a través de una aplicación móvil, se consigue mejorar el proceso de venta y hacer más memorable la experiencia del consumidor.


4. Sharge (Audi Creativity Challenge): Audi Creativity Challenge lanzó el reto de mejorar el futuro de la movilidad en España. De este modo Alex Sicart, Elsa Rodríguez y David Andrés decidieron enfocarse en la red de vehículos eléctricos creando Sharger. El objetivo es fomentar el uso compartido de puntos de recarga y a su vez obtener ciertos beneficios económicos.


Los ‘Dreamers’: Los doce participantes han sido seleccionados, entre más 1.400 candidatos, por Everis, Parque Científico y Tecnológico de Tenerife, Universidad de Oviedo, Florida Universitaria, EADA, Banco Sabadell Foundation e Imagine Foundation. Imagine es posible gracias a los patrocinadores y un gran número de profesionales que colaboran.

Nuevos retos para 2017: Imagine busca proyectos de impacto que cambian el mundo. Para esto, hay que tener presencia en cada rincón de la tierra. En 2017, llevaremos a cabo una edición en cada uno de los siete continentes.

Más sobre Imagine Creativity Center: IMAGINE se fundó el 2011 en Silicon Valley de la mano de Xavier Verdaguer, un emprendedor en serie de Barcelona. La edición en Silicon Valley es un programa de innovación disruptiva que invita, durante el mes de julio, a 12 emprendedores a San Francisco para trabajar en cuatro retos y generar ideas que cambien el mundo.

Daria Shornikova, new staff member.

Querido Dreamer,

Desde hace ya un tiempo guardo un amor secreto. 

Estoy enamorada de la pasión, la valentía, el atrevimiento, el ingenio, la belleza de la mente. De tu pasión, tu valentía, la belleza de tu mente, Dreamer.

En San Petersburgo, donde nací, hay un bar que celebra el fin de año todas las noches. Y el sol casi no se pone en verano. Y los puentes sobre los ríos que cortan la ciudad en dos se levantan demasiado pronto por la noche y te dejan atrapada y a la aventura.  Así puedes pasar horas hasta que se abra el metro, en vela, bailando con desconocidos y soñando despierta. Organizando festivales musicales y carreras deportivas, gestionando eventos para museos y foros, produciendo exposiciones y espectáculos, asistiendo a algún embajador… haciendo un poco de magia por ahí.

Así viví un rato. Luego empecé a viajar siguiendo la llamada de este enamoramiento. Y me trajo a Barcelona, una parada bajo una condición indiscutible. Me prometía lo que tanto deseaba: un proyecto inolvidable, asombroso, impactante, y que cambia vidas.

So, frankly, my dear, ha llegado el momento. Creo que hemos estado destinados el uno para el otro.

Hasta ahora te observaba desde la distancia. Y cuando el capitán me extendió la mano con confianza y me invitó a subirme a bordo, por fin me he armado de valor. Valor para acercarme a ti. Valor para acompañarte en tu camino, cuidarte y ser tu apoyo para que tus (y ya nuestros) sueños se hagan realidad. Para que cambiemos el mundo juntos.

Te dejo esta carta para que sepas que estoy ahí, y puedes contar conmigo. Para todo lo que te IMAGINEs.

Siempre soñando,

Daria Shornikova

Staff member de Imagine desde julio 2016


Premios GEBTA 2016 a la Trayectoria a Siemens, Innovación a Samsung e Iniciativa a Imagine.

Las iniciativas y empresas premiadas recogen la visión de la Asociación acerca del futuro del viaje de negocios y su apuesta por la mejora de la eficiencia y sostenibilidad en el transporte de viajeros, así como por su contribución a los procesos de transferencia de conocimiento

Barcelona, 10 de junio de 2016.- GEBTA España, el principal referente de los viajes corporativos en España, ha distinguido las mejores iniciativas que han incidido en los viajes de negocio a través de la Ceremonia de Entrega de los Premios GEBTA 2016. El evento reunió a un centenar de los principales directivos de la industria de los viajes en España, en el marco de una cena de gala y networking en la que se entregó los siguientes galardones:

  • Ganador Premio GEBTA 2016 a la Trayectoria: Siemens, empresa con presencia continuada en España desde 1895, por la mejora de las condiciones de las diferentes modalidades de transporte (avión híbrido, AVE y vehículos eléctricos), con el objetivo de garantizar una mayor eficiencia, seguridad y un menor consumo de recursos así como de emisiones.
  • Ganador Premio GEBTA 2016 a la Innovación: Samsung, cuya batería, presentada por en el Salón del Automóvil de Detroit 2016, consiste en una solución técnica para incorporar el grafeno en las baterías de litio, que garantiza una mayor vida útil, a la vez que hará posible que los automóviles eléctricos que las usen dispongan de una autonomía de hasta 700 kilómetros antes de tener que recargarse.
  • Ganador Premio GEBTA 2016 a la Iniciativa: Imagine Express, un viaje en tren de 4 días con 36 “pasajeros”, realizado entre Barcelona-París-Londres y coincidente con el Mobile World Congress (MWC) con el objeto de generar negocio a través de la movilidad, consistente en  promover el desarrollo de aplicaciones para sectores estratégicos y cuya meta es, tras presentar las propuestas a inversores en Londres, seleccionar los mejores proyectos de cada sector para su implementación.


Motivaciones Premios GEBTA 2016

La distinción a Siemens ha valorado de modo particular la contribución y experiencia desarrollada a través del Velaro, en la ruta Madrid-Barcelona, que constituye uno de los modos de transporte más adecuados para los viajeros de negocio en desplazamientos de corto radio. Asimismo, GEBTA ha primado el proyecto de Siemens con EADS y con Diamonds Aircraft en el desarrollo de un modelo de avión híbrido eléctrico que podría mejorar la eficiencia y comportamiento medioambiental de las compañías aéreas, en el marco de las directrices europeas que contemplan una reducción de las emisiones de CO2 del 75 por ciento hasta 2050, una meta imposible de cumplir con las tecnologías tradicionales.

El galardón a Samsung, significa un reconocimiento a la sustancial mejora en la eficiencia y autonomía de las baterías, a partir de la incorporación del grafeno, por el elevado impacto que puede ejercer la implementación de soluciones como la presentada en el sector de los viajes de negocio, habida cuenta de que el transporte por carretera es el principal medio de desplazamiento utilizado, por delante del avión y del ferrocarril, así como de la responsabilidad en la lucha contra el cambio climático, las políticas de reducción y compensación de emisiones, que cuentan cada vez más con reconocimiento tanto entre las empresas y corporaciones como entre las Travel Management Companies (TMCs) o los propios viajeros.

El premio a Imagine, distingue un programa en el que viaje y las reuniones presenciales de jóvenes creativos y emprendedores, actúan de palanca para el desarrollo de negocio, a la vez que como driver de procesos de innovación y transferencia de conocimiento. GEBTA ha valorado de modo particular, la experiencia de Imagine Express como ejemplo real diseñado y protagonizado por creativos, ingenieros y emprendedores, que aúna transporte por ferrocarril, espacio para reuniones y alojamiento y pone en evidencia el valor de las reuniones presenciales, del networking y de los contactos multiculturales – multisectoriales, como vector de crecimiento empresarial, especialmente en entornos de máxima “digitalización”. El proyecto Imagine Express ha sido desarrollado por Xavier Verdaguer, emprendedor de Barcelona  basado  en  Silicon  Valley,  California  y  fundador  de empresas  de  innovación tecnológica  como  TMT  Factory,  Integra  Interactive,  Innovalley,  Imagine Creativity Center e Inversor en Lanta Digital Ventures y Conector Startup Accelerator.

Contacto prensa:

Toni Fité | E-mail: Tel.: 649 87 26 57

Fotos Premios GEBTA 2016

Foto (1) de grupo realizada con todos los premiados tras la entrega de los Premios GEBTA 2016. De izquierda a derecha, Antonio Gallardo, regional manager de la División Mobility de Siemens, Premio GEBTA 2016 a la Trayectoria; Martí Sarrate, consejero de GEBTA; Ángel Miguel Herrero, director de canal empresa de Samsung, Premio GEBTA 2016 a la Innovación; Miriam Garrido de la Cierva, presidenta de GEBTA; Xavier Verdaguer, empresario e impulsor de Imagine Express, Premio GEBTA 2016 a la Iniciativa; Marta Bello, consejera de GEBTA y Marcel Forns, director general de GEBTA. (Cred. Fotografías: Xavi Padrós)

Foto (4) del Premio GEBTA 2016 a la Iniciativa para Imagine Express, entregado por Marta Bello, consejera de GEBTA, y recogido por su impulsor, Xavier Verdaguer.



Foto (2) del Premio GEBTA 2016 a la Iniciativa para Imagine Express, entregado por Marta Bello, consejera de GEBTA, y recogido por su impulsor, Xavier Verdaguer.


Foto (3) del Premio GEBTA 2016 a la Trayectoria para Siemens entregado por Martí Sarrate, consejero de GEBTA, y recogido por Antonio Gallardo, regional manager de la División Mobility de Siemens.


Foto (4) del Premio GEBTA 2016 a la Innovación para Samsung entregado por Miriam Garrido de la Cierva, presidenta de GEBTA, recogido por Ángel Miguel Herrero, director de canal empresa de Samsung.


Acerca de GEBTA España ( )

Fundada en 1991, GEBTA España (Guild of European Business Travel Agents) representa el principal grupo de agencias de viajes de empresa de España y del 60% de dichos viajes con una facturación superior a los 2.000 millones de euros en 2015. GEBTA España promueve los viajes de empresa que aportan un valor estratégico al crecimiento socioeconómico, por su relación directa con la actividad comercial (por 1 dólar invertido en viajes de negocios el incremento medio del volumen de negocio de las compañías se situaría en 12,50 dólares y su beneficio en 3,80 dólares*), impulsando a su vez los intereses de las empresas y viajeros de negocios, ante el sector, las Administraciones y los organismos reguladores, tanto a nivel nacional como internacional. GEBTA España es miembro de pleno derecho de la Confederación Española de Agencias de Viajes (CEAV) desde 2016 y forma parte del consorcio europeo GEBTA Europa, con sede permanente en Bruselas. Su ámbito de actuación en el escenario europeo se halla estrechamente vinculado a la mejora de condiciones de transparencia del mercado, las negociaciones en materia de transporte de viajeros, sistemas de distribución y derechos de los pasajeros, así como la implantación de garantías financieras y despliegue de materias fiscales, contando con una gran capacidad de apelación en el entorno comunitario.

CUATRECASAS, GONÇALVES PEREIRA presents the dreamer that will develop a disruptive innovation project at Imagine Silicon Valley 2016

We are very happy to welcome Cuatrecasas, Gonçalves Pereira as main partner of Imagine Silicon Valley 2016 and Andrea Ortega Villalobos as the Cuatrecasas representative Dreamer. Making the world a better place together!

Cuatrecasas, Gonçalves Pereira is a leading law firm in Spain and Portugal. The firm represents some of the largest companies in both countries and advises foreign investors interested in the Iberian market on all areas of business law. The firm was granted the Financial Times Innovative Lawyers 2015 award.

Cuatrecasas, Gonçalves Pereira is the first law firm that participates in this disruptive innovation program. Innovation is key to improve the management of its resources and to develop new products and services in order to provide clients with efficient and flexible advisory services.

Andrea Ortega Villalobos was born in a little village on the northern coast of Spain, Laredo (Cantabria). She studied primary, middle and high school at St. George’s English School Bilbao and her undergraduate studies in Law and Business Management at Deusto University. During her university studies, she participated in several programs and events related to innovation and entrepreneurship and discovered her passion. She loves to meet people with her same enthusiasm to explore and develop new projects. In addition, she did several internships in law firms, worked as a volunteer and collaborated as editor in Qué Aprendemos Hoy, the leading crowdlearning community in Spain. During her final year at university, she was granted a scholarship to attend a master`s program at UIBE University in Beijing.

Subsequently, she started her Masters of Laws at Esade in Barcelona and her Masters of International Business Law at the Center for Transnational Legal Studies, a program of Georgetown University, in London. During her studies in London, she researched about the evolution of the legal industry in the United Kingdom and, in February 2015, she started her own blog regarding innovation in the legal industry at a global level, Global Legal Challenges. In addition, she co-founded Nuevos Juristas, a platform that connects law students and lawyers interested in the intersection between law, technology and innovation.

She joined the London office of Cuatrecasas, Gonçalves Pereira in January 2015 and incorporated in the Program for International Advocacy (Programa Pro Abogacía Internacional, PPAI) of the firm. The PPAI is unique in the Spanish legal sector, offering lawyers more opportunities for training and work experience. It has three stages: (i) rotation through the firm’s different practice areas and offices, (ii) a master’s degree at an international university, and (iii) secondments in leading law firms. After completing these three stages, lawyers return to Cuatrecasas, Gonçalves Pereira with new experiences and language skills.

Andrea Ortega Villalobos started a rotation in the insolvency & litigation department of the Barcelona office in November 2015 and presented a project to the firm to participate in Imagine Silicon Valley 2016, which was considered a perfect complement to other innovative projects developed by Cuatrecasas, Gonçalves Pereira in the framework of its strategic plan.

Recently, the firm has launched, with the support of Telefónica Open Future_, Cuatrecasas ACELERA, an acceleration program to drive entrepreneurial talent and support business initiatives that respond to the challenges and trends of today’s society in the field of legaltech.



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TOP 25 para el Dreamer Valenciano a Imagine Silicon Valley 2016

Ya se han seleccionado las 25 mejores candidaturas para el Dreamer  Valenciano que participará en el Imagine Silicon Valley 2016 becado por la Fundación Banco Sabadell y Florida Universitaria. En los próximos días un jurado formado por representantes de laFundación Banco Sabadell,Florida Universitaria e Imagine Creativity Center seleccionaran al ganador que se convertirá en el Dreamer Valenciano que participará, con todos los gastos cubiertos, en el programa de innovación disruptiva Imagine Silicon Valley 2016 que se llevará a cabo del 1 a al 31 de Julio en California. El ganador de la Beca se comunicará el próximo 13 de junio.

Los finalistas a Dreamer Valenciano son, por orden alfabético:

Manuel Albarrán
Marta Bernabéu
Javier Cabrero de Cabo
Raquel Carracedo
Alejandro Chueca
Claudia Cuevas
Daniel García Mielgo
Mariano Garcia Orgiles
Angel Gonzalez Fernandez
Noelia Herrera Crespo
Antonio Ineba Corell
Jean-Christophe Lasserre
Mireia Llinares Pla
Liseth Monticone
Andrea Motos
Eduardo Fernando Munilla
Luis Noé
Alejandro Palomares
Vicente Ribes Villalobos
Pablo Sánchez
Alba Santamaria
Carla Santos Herraiz
Jordi Serra Sansaloni
Chema Solís Martos
Borja Tarazona
Dídac Trubat Ponti



Sobre la Fundación Banco Sabadell:

LaFundación Banco Sabadell se constituyó con el propósito de estimular la excelencia y promover el saber y la cultura. El objetivo de la Fundación es promover actividades de divulgación, formación e investigación en los ámbitos educativos, científicos y culturales, así como fomentar y apoyar el talento joven. A lo largo de su trayectoria, ha contribuido a impulsar actividades en estos ámbitos y también se ha consolidado como organizadora de los prestigiosos galardones Premio Fundación Banco Sabadell a la Investigación Biomédica y Premio Fundación a la Investigación Económica.

Sobre Florida Universitaria:

Florida Universitaria es un centro de formación superior innovador y dinámico, conocedor de las necesidades de las empresas y la sociedad, en el que la formación a jóvenes y profesionales se fundamenta en la adquisición de las habilidades y conocimientos que les permitan participar con éxito en los nuevos escenarios empresariales, profesionales y sociales.

Florida Universitaria imparte titulaciones universitarias oficiales adscritas a la Universitat de València y a la Universitat Politècnica de València, ciclos formativos concertados con la Generalitat Valenciana, privados presenciales y semipresenciales, y programas de postgrado oficiales y propios.

Actualmente, son más de 200 profesionales los que trabajamos en el campus deFlorida Universitaria, formado por seis edificios con una superficie de 26.869 m2 y en el que estudian cada año más de 3.700 personas.

Sobre Imagine Silicon Valley 2016:

Imagine es una iniciativa nacida en Sillicon Valley (San Francisco, EEUU) que imparte programas de creatividad e innovación con el objetivo de identificar retos globales y sugerir soluciones para cambiar el mundo. Las ideas se trabajan en equipos multidisciplinares. En cada edición 12 dreamers viven una experiencia radical y transformadora.

Sobre Imagine :

Imagine Creativity Center es un programa de innovación fundado en el Silicon Valley de California por el emprendedor de Barcelona Xavier Verdaguer. Desde el año 2011 se vienen llevando a cabo ediciones de Imagine en el centro de creatividad de San Francisco, recorriendo Europa en un tren y recorriendo Latinoamerica.

Marc Unzueta, Dreamer #12 of Imagine Silicon Valley 2016

Marc Unzueta gana el concurso Dreamer #12 del programa IMAGINE Silicon Valley 2016.
El premio incluye  un mes de formación en el centro de creatividad Imagine en San Francisco, California.


Marc Unzueta, Ingeniero Aeroespacial por la Universidad Politécnica de Catalunya, viajará a San Francisco con todos los gastos pagados para participar durante todo el mes de julio en el programa de creatividad Imagine Silicon Valley 2016.  Marc tendrá la oportunidad de realizar una inmersión en el ecosistema de Silicon Valley a partir de un completo programa de visitas a las empresas y universidades más innovadoras del mundo (Google, Facebook, Twitter, Airbnb, Stanford University, etc.) y de conferencias de expertos internacionales en innovación y creatividad.

Marc ha ganado un concurso en el que participaron centenares de aspirantes. La prueba consistía en video de presentación y sus credenciales profesionales. De entre todos los participantes  se seleccionaron 10 finalistas para la última ronda de votos. Tras competir durante una semana, el concurso ha finalizado con la siguiente puntuación:

1era posición – Marc Unzueta :  8+9+10+6+10=  43 puntos

2nda posición – Alejandra Vieira: 10+6+7+10+9= 42  puntos

3era posición – Oscar Rovira: 7+10+9+8+5= 39 puntos

(el detalle de las puntuaciones está a disposición de los participantes a través de: )

Los puntos, sobre un máximo de 50 posibles, se podían conseguir de los votos de un jurado de expertos, del staff de imagine, de los participantes de pasadas ediciones, de entrevistas personales y de los votos conseguidos en la página de facebook de Imagine. (Ver bases del concurso y jurado. Detalle de las puntuaciones a disposición de los participantes. Interesados contactar con

La organización de Imagine quiere agradecer su participación a todos los candidatos del concurso y, muy especialmente, a los 10 finalistas que han llevado a cabo extraordinarias campañas para conseguir apoyos en las redes sociales. Asimismo, agradecer a todos los miembros del jurado y a las miles de personas que han votado a los candidatos.

Aquí un video previo que mandó Marc Unzueta a la organización:

Aquí el video que presentó al concurso:


IMAGINE es un Centro de Creatividad en el Silicon Valley de California para la generación de ideas que cambien el mundo y para cambiar la vida de las personas que participan en el programa. La sexta edición de Imagine Silicon Valley se pondrá en marcha el próximo 1 de Julio en el Yosemite National Park de California con 12 participantes ganadores de distintos concursos de creatividad y culminará con la exposición pública de las ideas el próximo 27 de Julio en San Francisco. El evento de presentación de resultados se llevará a cabo el próximo 15 de septiembre en Barcelona.

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Marc Unzueta Selected As Dreamer #12 of Imagine Silicon Valley 2016

The prize includes one month of training in the center of creativity and innovation, Silicon Valley.

Marc Unzueta is an aerospacial engineer from the Universidad Politécnica de Catalunya. He will travel, all expenses paid, to San Francisco where he will participate the entire month of July in Imagine Creativity Center’s program, Imagine Silicon Valley 2016. He will have the opportunity to be immersed completely in the ecosystem of Silicon Valley and participate in a program where he will visit the most innovative business and universities in the world (Google, Facebook, Twitter, Airbnb, Stanford University). Marc will also have the opportunity to attend conferences with international experts in innovation and creativity.

Marc won a contest, in which more than a 1,000 people participated. The challenge consisted of putting together a video and sending their most up to date curriculum. Out of all of the participants, the Top 10 finalists were selected for the final round of voting. After a week of fierce competition, the results are:

1st place – Marc Unzueta :  8+9+10+6+10=  43 points

2nd place – Alejandra Vieira: 10+6+7+10+9= 42 points

3rd place – Oscar Rovira: 7+10+9+8+5= 39 points

The points, which there were a maximum of 50, could be gained from votes from the expert jury, Imagine staff, previous participants in Imagine, personal interviews and votes earned from the Imagine facebook page.

Imagine would like to thank all the candidates for their participation, especially the Top 10 who organized extraordinary campaigns on social media. We would also like to thank the members of the jury and hundreds of people that voted for the candidates.

Here is a preview video that Marc sent Imagine to present his candidacy:

Here is the video that Marc Unzueta presented for the contest:

About Imagine

Imagine is a creativity center in Silicon Valley, California. It was deigned for the generation of ideas that are going to change the world and the lives of those that participate in the program. The sixth edition of Imagine Silicon Valley will start July 1 in Yosemite National Park with 12 participants who have won various creativity contests. The program will end with a final event open to the public on July 27 in San Francisco. The final event in Barcelona will take place September 15.

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Vote for your favorite finalist to Dreamer #12 of Imagine Silicon Valley 2016

Here we present the finalists to become dreamer number 12 for Imagine Silicon Valley 2016.

The selection has been very difficult since we have received amazing candidatures. A special thank you to everyone who has participated and congratulations to ALL! With your implication you have shown that you are already working on making the world a better place.

On Sunday June 5th at 23:59 pm (Central European Time) we will notify the winner among these 10 finalists.  The winner will become dreamer number 12, being able to join the program Imagine 2016 Silicon Valley with all expenses covered.

The voting proces for the selection of dreamer number 12 will be the following:

  •  votes from the representatives of each sponsor of Imagine (maximum 10 points) **
  •  votes from Imagine 2016 staff (maximum 10 points)
  • votes from the dreamers of past editions of Imagine (maximum 10 points)
  • votes from interview between staff members and finalist (maximum 10 points)
  • Number of likes achieved on facebook (maximum 10 points)

Good luck to all the candidates and keep on dreaming!


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